Automating Optimisation For Featured Snippets in SERPs on a Large Scale
A Talk by Polly Pospelova
Digital Marketing Director,
About this talk
This talk is about how to automate optimisation for featured snippets in search engines results on a large scale and what this means in terms of traffic and conversions.
Featured snippets are a powerful tool SEO’s and Digital Marketers can use to efficiently deliver the most important information to search engines and dominate in search results. Leveraging the latest supported Schema markup and using content/HTML formatting proven to trigger featured results provides unparalleled opportunities to boost brand visibility and amplify organic traffic and conversions.
As we know, Google is continuously evolving and updating its list of supported features that are eligible to be displayed as rich organic results. These updates are exciting because they give proactive marketers new ways to affect how their organic listings appear in Google’s search results and how much traffic they generate. To make things even more interesting, some of this year’s new Schema types and algorithm advancements offer the unique opportunity for marketers to drive exposure in more ways than just a click from an organic listing.
Attendees will learn how to leverage the latest supported features and automate this optimisation for use on a large scale. Relevant for both creators of new content or those looking to overhaul existing legacy content, the talk will focus on how to work smarter and automate optimisation so that content editors don’t have to worry about the correct schema and semantic markup, and focus on doing what they do best.
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