Deconstructing award-winning campaigns

A talk by Mark Johnstone
Creative Content Consultant, Mark Johnstone

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About this talk

In this talk, Mark will break down some of the most successful content in the SEO industry, covering campaigns he’s worked on and others that have cleaned up at the award ceremonies. Through careful deconstruction, Mark will reveal what makes these content pieces work, and how someone could have come up with the ideas in the first place. You’ll leave the talk equipped with the toolkit to take ideas apart and see how they fit together. Rather than scratch your head and wonder how they did it, you’ll be able to pull ideas apart and use the insights you gather to construct your own award-worthy campaigns.

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