Content quality is a big deal when pitching creative campaigns to journalists. Alongside the data, story and copy, the design of a campaign can ultimately make or break it.
In this talk, Jazmin will share her learnings from designing creative campaigns for links from the last three-and-a-half years of working in the industry. In particular, she will be exploring how to balance client expectations and what works best for journalists. The talk will also explore do’s and don’ts when designing for digital PR, along with the best ways to create eye-catching campaigns and email pitches that will help you to acquire links in top-tier publications.