Tips & Tricks for Rocking the Research for Better Content - this talk will give you more ideas than just Google AdWords and a spreadsheet. Looking at what is possible then you think slightly out of the box, Judith shares her techniques for creating insightful keyword research. That’s then mapped to idea brainstorming to create content in different niches for different reasons. This talk will give examples and ideas that can be utilised right away and is most suited for serious businesses looking to improve IA, content, blogging and E-A-T.
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