A Talk by James Brockbank
Managing Director,
Digitaloft
About this talk
Keyword cannibalization is one of the most common SEO issues which marketers face, yet one which is so often misunderstood.
All too often, SEOs consider keyword cannibalization to occur when two pages target the same keyword; however, there's more to it than this ... and the missed focus areas in most cases is intent.
So why is there still so much confusion as to what causes such problems, how to find issues and how to go about fixing them?
This session will walk through a step-by-step process designed to fix cannibalization issues, leaving the audience with an understanding as to common causes, how to identify the problem and an understanding of the different approaches to fixing the issues.
