How to run marketing campaigns and client accounts with Scrum

A talk by Bethan Vincent
Marketing Director, Netsells

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About this talk

An overview of how the Scrum framework can be used to run both client accounts and campaign-driven activity. The talk will go through stakeholder communication, Scrum roles, how to create epics/stories/tasks, prioritisation and how to practically deliver campaigns and client work in timeboxed iterations.

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