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In-house SEO Success; Know the Past to Win the Future

A talk by Petra Kis-Herczegh
SEO Solutions Consultant, Botify

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About this talk

Diving into the pitfalls and challenges of in-house SEO teams and the reasons they still fail to integrate into organisational structures - therefore left to work in a silo.

This talk provides a systematic approach to uncover the depth of these challenges, the reasons behind them, how these correlate and how to solve them.

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