Punching Above Your Weight: From Almost Nowhere, to Beating the Big Names

About this talk

Through her career in SEO, Natalie has learned that despite not being a big name, and despite not having big investment, traffic to your site can be grown exponentially, and you can beat the big names in very competitive markets, and even make the Sunday Times Tech Track 100 list. The talk will give tips on how smaller companies (not always SMEs, but just smaller brands) can grow using a well thought-out strategy, combining Technical SEO, Content, and Digital PR, alongside Partnerships, to compete with the big names in their industry. Strategy based, you will take away tips on: Building an expert team from scratch Prioritising tasks Finding efficiencies Focusing on what you do well Selling the above to stakeholders (if necessary)

This talk can is relevant to agency, client and freelance/contractors, particularly those who have smaller clients and teams as a step up to management.