Reducing the Speed Impact of Third-Party Tags

A talk by Andy Davies
Web Performance Consultant, Asteno

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About this talk

From Analytics to Advertising, Reviews to Recommendations, and more, we rely on Third-Party Tags for critical aspects of our sites.

But there’s a tension between the value that third-party tags bring and the costs they impose.

Speed Matters… the longer our pages take to load the lower our visitors’ engagement is… lower page views, lower conversions, and lower revenue.

In this session we’ll look at practical steps to reduce the impact tags have on the speed of our visitors' experience.

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