18 months ago, Rene took on a side project to research how her company was performing in Search. What unfolded was an epic journey of discovery, not just for herself but also for the business, resulting in her landing a dedicated SEO role in the global organisation she works for. In this talk, Rene will walk the audience through this, how she self-taught the basics, found free tools and resources, how she found people in the industry to help, how she navigated tech SEO + the developer/SEO relationship and finally educating the business and laying the foundations of the success it sees today.
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