The CMO’s Digital Dilemma

A talk by Douglas Bell
CMO Global, Searchmetrics GmbH

Login to watch this content

About this talk

With Global ecommerce spending nearing the 4 trillion-dollar mark, it’s no surprise that CMOs continue to invest heavily in paid search. Yet in the same moment that CMOs jostle for position, paid media returns are diminishing. As this over-reliance on paid media threatens to consume marketing budgets, the struggle to understand how to scale SEO predictably stands in their way. Avoiding this trap and prioritizing SEO as a foundational growth strategy is the CMO’s dilemma. Join this session to learn how handful of simple metrics can guide CMOs to successfully scale search channels and execute marketing strategies effectively.

Searchmetrics Suite | Free Access worth €3,000!

Take advantage of this one-time offer of 3 weeks’ free access to Searchmetrics! This is an ideal opportunity to test the Suite and build your own keyword projects all with personal support from Searchmetrics experts.

Please note, you need to register as an attendee before you can access this freebie.

Proudly supported by

Want to sponsor this event? contact us.