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The SERP Landscape - a Year in Review

A talk by Paige Hobart
SEO Team Director, TIPi Group

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About this talk

As with any academic study, it is vital to continue to test and refine the research we undertake. In September we analysed a snapshot of the SERPs across 23 different verticals and were amazed at the variety and the prevalence of PAA's across the web. In April we will be looking at how these have changed from then to now, plus taking a deeper dive with some brand new metrics!

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