Why comparable entity mining should be an integral part of your keyword strategy

Login to watch this content

About this talk

Focusing strictly on search volume when planning a keyword strategy is not enough. Keywords can be captured as real world entities. Entities do not exist in isolation but in relation to other entities. A comparative analysis of entities will generate semantic related terms, better context around target keywords and an interesting perspective to understanding customer intent in 2020 and beyond.

Proudly supported by

Want to sponsor? Contact us to find out more.